This is a poster designed for a graphic designer lecture, by Chip Kidd, held in AAU. I use halftone comic style illustration combine with Chip Kidd style layout composition. The illustration is made by myself.
The project is to brand a werewolf museum.
I design logo, tickets, membership card, postcard, poster and brochure in this project. Using line-art illustration by myself.
My topic of this project is Tenderloin, Sam Francisco. Due to I live in a area near Tenderloin, which is the most notorious neighborhood in San Francisco. I decide to use Modernism and graphic design style to depict Tenderloin. Furthermore, I hope people will change their stereotype about Tenderloin.
This is a project I made for a food deli shop. This is a school project. The goal of the class is to rebrand a deli shop and design a series of package for the store.
I create a new logo for this shop and a set of take out packaging.
Money Monsters is my MFA thesis project. I create a money management app which can be connected with a toy bank. You can use app to set a saving goals and manage money. I want to gamify the saving process and make money management more accessible for kids.
to see more about my MFA thesis: moneymonsters.org
The goal of this school project is to chose a company that is dead, dying, or defunct and rebrand them in a different field, creating brand extensions, but keeping their core principles.
I chose SEGA, the Japanese Video Game Company. As a creative company, the new SEGA will encourage
our clients to go outsdie. And help them go adventure and discover their imagination in playing games.
The statement of SEGA is to combine imagination and innovation to find a new way to play.
The spot color of new SEGA is cyan, the color of blue sky, also represents innovation, freedom and imagination.
I use the cyan as the primary color of SEGA and the entire rebranding project.
To view the entire book visit
Capturing the mood of the music is the main goal of this project. I select the song “Teardrop”, which was a song produced by British Trip-Pop band, Massive Attack. The song was expressed by the shock of tragic drowning of a friend, as also a new star, Jeff Buckley.
For me, the song starting from a continuous heart beats, representing a metaphor of birth. With Fraser’s ethereal style vocal, I feel about the peace, but something touching deeply in my heart, and moving with the rhyme of the song. Twisting my soul like a path of rebirth. As a Graphic Designer, on the way of design, I face lots of struggling, failure and sometimes inspiration dries up but you cannot do anything with that. In my opinion, the road of design is a road of rebirth. The process is tough, but in the final, you will be fresh with a brave new life.
Savage Payback is a film festival of the director Martin Scorsese. The films I select in this project are Mean Street, Taxi Driver, Good Fellas, and The Departed. All of the films are related to a thread.
The purpose of this class is to treat your festival as a brand, and creating making title, logotype, tickets, collected DVD, advertising, catalog, business system, schedule and products.
The future of the lingerie is the topic from drawing lots in class. As a man, I want to bring a different sense for the project, I decide to use scientific way to depict this topic. Comobining vivid magenta with black as the main color. And I use black and white photos as the main visual elements with my own vector illustration in the book.
